Marketing and Business Planning

About Marketing and Business Planning

Marketing and Business Planning (formerly LG Consulting) was founded in 2004 by Louise Goulding to provide cost-effective marketing and business planning solutions.


Louise is a CIM-qualified (Chartered Institute of Marketing) marketing consultant with a double first from Oxford University and over 10 years experience of planning and implementing strategic marketing solutions.  She has worked with a wide range of companies in the business, consumer and not-for-profit sectors, including telecoms, commercial and residential property, pharmaceuticals, FMCG and luxury goods, charities and business services.  Louise also has considerable experience as a freelance marketing consultant in the mobile telecoms and web sectors and has been involved in a range of interim product and propositions management projects.  




Whilst Marketing and Business Planning was set up to cater for the needs of small and medium sized companies, we're delighted to have welcomed several blue-chip clients over the past few months.  Our client list is growing, but our focus on delivering low-cost, high-impact marketing solutions remains the same as it always was.  


Your virtual marketing and business planning department

Whether you're a small business that can't justify the cost of hiring a marketing manager, or a big business with a tight marketing or planning deadline, our flexible and cost-effective solutions will deliver what you need and expect.  Whether it's a few hours a week, a few days a month or just some one-off help from an experienced and highly qualified freelance marketing consultant, we value your business.  We aim to provide tailored marketing and business planning solutions that fit your budget and your deadlines.  


Straight-talking marketing and business planning solutions

We don't do fluffy marketing advice.  We do cost-effective solutions.  It may be that you've had bad advice from marketing agencies in the past, or it may be that you need a freelance marketing consultant to help your team find news ways of doing business.  Whatever your marketing needs, we won't waste your time.  If it's a bad idea, we'll tell you so, and we'll work with you to find a better one.    


Proud to be part of your marketing and business planning team

Your business success is ours and we're committed to helping you plan and market your business effectively.  We like to think we'll become part of your team but without the overheads.  Our aim is not just to fulfill your expectations but to exceed them.  We're proud to say that 95% of our business planning and marketing clients are repeat or referral business.  We're approved by the Business Link Yorkshire and Humber Suppliers Database and listed in the UK Club Online ICT Directory.  

Managing Director Louise Goulding

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