Marketing and Business Planning

How to write business plans

'What do I write in a business plan?' is one of our most frequently asked questions.  You'll find a lot of free business plan templates on the web, but the content of your business plan will depend on your sector and business.  If you're a charity, for example, you may need a section on funding arrangements, and if you're a company that has already been trading you'll need to include historical financials.  If your plan is for a specific purpose, for example to raise money from a bank or to access funding from Business Link, it's worth asking if they have a preferred format or template for business plans.  An outline structure for your business plan would be as follows:


1) Executive Summary


2) Business background

Overview of your company and your products or services


3) Market analysis

The size and growth of the market and key market trends

The competition

Critical success factors


4) Marketing strategy

Marketing objectives and target market

Promotional strategy

Sales strategy


5) Management and operational plan


Personnel and responsibilities

Supplier assessment

Stock holding

Facility assessment

Risk analysis


6) Financial projections

Summary profit and loss

Sales forecasts by product range

Key assumptions for revenue projections


7) Appendices

Appendix 1 – Product, service and/or company background (e.g. brochures)

Appendix 2 – CVs (owner and or key board members)

Appendix 3 – Financial information (12 month profit and loss forecast, 12 month historical cashflow, detailed monthly sales proforma, 12 month forecast cashflow, schedule of funding requirements)



Need help with your business, strategic, operations or project plan? For advice from an experienced and qualified marketing and business planning consultant, call us today on 0114 2307723 or 07919 102699 or email [email protected].